Thursday, February 08, 2007


Israel seeking goal with Arsenal

Arsenal believes it can help increase Israel's appeal to visitors
Arsenal football club has signed a sponsorship deal to promote Israel as a tourist destination from next season.
The two-year, £350,000 agreement will see Israel being promoted on pitch-side billboards and TV screens at Arsenal's new Emirates Stadium in London.

Arsenal said it had cleared the deal with officials in the United Arab Emirates, whose national airline bought the naming rights to the new stadium.

The United Arab Emirates does not have diplomatic relations with Israel.

'Sun and fun'

Arsenal's managing director, Keith Edelman, announced the deal on Sunday after a meeting with Israeli tourism minister Abraham Hirchson.

"We think football is a great product and we think it will assist Israel become a more popular destination," Mr Edelman said.

Mr Hirchson said the tie-up would allow Israel to promote its tourism industry to millions of football-lovers around the world.

It is thought that the agreement will enable Israel to use likenesses of Arsenal players in its own promotions.

"The purpose is to broaden Israel's appeal to sun and fun-seekers," said tourism ministry spokesman Jonathan Pulik.

Aku dpt nieh from BBC. Kinda frustrated. Tp nieh mmg betul...sumber betul...nak cakap ape. Pastuh, aku confirm ngan Vishnu (member kat tpt keje). Die nieh dah tinggal North London for 3 yrs...and mmg die kate kat area2 Highbury tuh mmg la byk jews....Bak kate die mase aku tgh menaip nieh...ade yg ok, ade tak ok...but they're typical jews with smelly bodies la...I dunno whether it's true or not...but dats what he said to me...
Adoiii...ape nieh...???????

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